Where It all Began
Before Khumaar was a brand, it was personal.
Khumaar began in 2018 with one woman trying to find her place in the world.
For founder Shuchii Bhutani, fashion had always been more than what she wore. Through years of struggling with body image, confidence and self-worth, fashion became a way to express herself, rediscover herself and, slowly, feel like herself again.
After studying Economics in LSR and Masters in Fashion Design- spending years wondering where she truly belonged, fashion gave her something she had been searching for a world that finally felt like her own.
Khumaar began from that deeply personal place.
But somewhere along the journey, Shuchii realised it was never just her story. There were countless women navigating their own relationships with their bodies, confidence and identity.
And Khumaar could become for them what fashion had once been for her ,a way back to themselves.
More Than A Name
KHUMAAR
Khumaar is a feeling of being captivated, intoxicated, completely taken by something.
That feeling became the philosophy behind our name.
We want you to fall in love with fashion, yes. But more importantly, we want you to fall a little more in love with yourself when you wear it.
With the way you look.
The way you feel.
The way you walk into a room.
Intoxicating You With Fashion.
Made WithYou In Mind
Fashion shouldn’t ask you to fit in.
At Khumaar, inclusivity wasn’t created as a marketing category. It grew naturally from what we believed fashion should do and make more women feel seen, celebrated and confident.
That’s why our ready sizes range from XS to 5XL, while our customisation goes beyond standard sizing altogether. With custom measurements, we create for every body ,whatever the size, shape or fit you need.
Because women don’t come in one standard shape and their clothes shouldn’t expect them to.
Different bodies. Different lives. Different versions of you.
All deserving of their own Khumaar.
READY SIZES: XS–5XL | CUSTOM MEASUREMENTS: ANY SIZE
OUR BELIEF
Beautiful fashion should reach more women.
Khumaar was never created for one kind of woman.
She could be building a business, climbing the corporate ladder, running a home, celebrating something big or simply dressing up because Tuesday felt like a good enough reason.
As the brand has grown, one belief has stayed with us: great fashion should feel special without feeling out of reach.
Because for us, success isn’t only measured by what we create.
It’s measured by how many women get to feel something because of it.
What We Want
You To Feel
CONFIDENT.
Every silhouette is meticulously graded and fitted across our entire size range to ensure the perfect drape, support, and proportions for every body type.
SEEN.
We work with master artisans and source only the finest fabrics. From French seams to satin linings, the inside of a Khumaar garment is as beautiful as the outside.
LIMITLESS.
Our design language speaks to the modern, well-traveled Indian woman. We merge global runway trends with subtle nods to Indian textile traditions.
YOU.
More than an outfit—it is an expression of your personality, your confidence, and your unique story. Designed to help you feel beautifully and unapologetically yourself.
We’ve heard women describe Khumaar as confidence. As finding themselves again. Even as coming home to themselves.
Those words mean more to us because they aren’t words we wrote in a brand meeting.
They’re words our customers gave us.
And perhaps that’s the best way to describe what we’re building.
Not simply clothes women wear.
A feeling they carry with them.
The Woman Behind Khumaar
Shuchii Bhutani
What began as Shuchii’s search for belonging has grown into a brand reaching thousands of women.
But the intention behind Khumaar remains deeply personal: to create fashion that helps women feel more confident, more expressive and a little more in love with who they already are.
From designing collections to understanding how a garment feels on different bodies, Shuchii continues to build Khumaar around the woman wearing it not simply the outfit being sold.
“I found a part of myself through fashion. Khumaar is my way of helping another woman find hers.”
— Shuchii Bhutani
Founder, Khumaar
